NEO WTR BECOMES OFFICIAL WATER SUPPLIER OF UK PRO AM PADEL TOUR IN EVENT SUSTAINABILITY DRIVE
NEO WTR, Europe’s first spring water brand to use a 100% Prevented Ocean Plastic™ bottle*, has become the official water supplier of the PRO AM PADEL Tour with a commitment to keeping celebrity and professional Padel players hydrated sustainably both on and off the court during the remaining UK tournaments this Autumn in London and Manchester.
NEO WTR will launch its Padel hydration campaign this Friday 27th September at the PRO AM PADEL TOUR event at newly launched venue Rocket Padel in Battersea with celebrity players such as ex footballer and media personality, Peter Crouch and surf champion Laura Crane competing alongside Padel professionals for the PRO AM PADEL TOUR title in front of other celebrity guests, influencers, commercial partners, media and VIPs.
UK based NEO WTR launched in June 2024 and is Europe’s first drinks brand to use a recycled bottle that is made from ocean-bound plastic, with product listings in both Tesco and Sainsbury’s nationwide. Directly addressing the huge plastic pollution issue that is being faced globally, NEO WTR bottles are made using recycled plastic which has been produced from discarded bottles collected across at-risk coastlines, in a true bottle-to-bottle circular solution that supports ocean protection in the process. Not only does NEO WTR offer environmental benefits, but the brand is supporting social efforts globally, choosing to source material from the POP™ programme, which offers fair rates of pay and higher standards to local collectors. Money from the programme is invested in building recycling facilities in countries that need them most.
‘As well as essential hydration for our players and celebrities, NEO WTR will bring an added commitment to the environment from all of us at PRO AM PADEL TOUR and we are delighted to be supported by this exciting and forward-thinking new and impressive new brand’. Says Oliver Morgan, Founder of the Pro Am Padel Tour.
‘To be aligned with such an exciting new participation sport at this early stage for NEO WTR is really exciting for us, as with hydration comes many options, and we feel NEO WTR is the perfect choice for the Pro Am Padel Tour audience of active and aware consumers.’ Says NEO WTR Marketing Manager Araminta Karol.
