NEO WTR is the first drinks brand in Europe to use 100% Prevented Ocean Plastic™ *. The bottles we recycle to make our bottles are collected from at-risk coastlines in a true bottle-to-bottle, circular solution that supports ocean protection in the process. We believe the most effective way to tackle marine plastic is to prevent it from reaching the ocean in the first place. By sourcing plastic bottles for recycling that are Ocean-Bound, we are preventing them from making it to the ocean, where recovering them would be a cleanup effort, rather than a recycling effort. This is because the sun and salt degrade the plastic, making it much harder to recycle.
*Excludes Cap & Label.